Introducing the Power of a Chief Marketing Officer in a Disruptive Innovation Business - Mark Donnigan startup virtual cmo

In the ever-changing landscape of start-up business, having a Chief Marketing Policeman (CMO) can make all the difference. A competent CMO brings important know-how to the table, from specifying the firm's identification to driving constant development. We will certainly look at the value of a CMO in a start-up, including their role, benefits, timi

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Marketing for the B2B Buyer’s Journey - Mark Donnigan

By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's busy company world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the unique obstacle

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